Analyzing the Impact of Augmented Reality on User Engagement in Interactive Media Applications

1. Introduction 1.1 Background of Augmented Reality 1.2 Purpose of the Study 1.3 Research Questions 1.4 Structure of the Paper 2. Theoretical Framework 2.1 Definition of Augmented Reality 2.2 User Engagement Concepts 2.3 Overview of Interactive Media 3. Literature Review 3.1 Previous Studies on Augmented Reality 3.2 User Engagement in Digital Media 3.3 Interaction between AR and Engagement 4. Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Sampling Techniques 4.4 Data Analysis Procedures 5. Empirical Study 5.1 Description of Case Studies 5.2 Analyses of User Interactions 5.3 Results and Findings 6. Discussion 6.1 Interpretation of Results 6.2 Comparison with Previous Research 6.3 Implications for Media Developers 7. Challenges and Limitations 7.1 Technical Constraints of AR 7.2 User Experience Barriers 7.3 Limitations of the Study 8. Conclusion and Future Work 8.1 Summary of Findings 8.2 Recommendations for Developers 8.3 Suggestions for Future Research