Analyzing the Impact of Digital Fashion Influencers on Sustainable Fashion Choices Among Consumers

1. Introduction 1.1 Background of the Study 1.2 Objectives and Scope 1.3 Research Questions 1.4 Thesis Structure 2. Literature Review 2.1 Digital Fashion Influencers 2.2 Consumer Behavior in Fashion 2.3 Sustainable Fashion Overview 2.4 Intersection of Influencers and Sustainability 3. Theoretical Framework 3.1 Social Influence Theory 3.2 Consumer Decision-Making Models 3.3 Sustainability in Fashion Context 4. Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Data Analysis Techniques 4.4 Ethical Considerations 5. Findings 5.1 Demographic Analysis 5.2 Influencer Impact on Purchases 5.3 Awareness and Knowledge Levels 6. Discussion 6.1 Interpretation of Results 6.2 Implications for Brands 6.3 Contribution to Existing Literature 7. Case Studies 7.1 Successful Influencer Campaigns 7.2 Consumer Testimonials 7.3 Brand Collaborations 8. Conclusion 8.1 Summary of Key Findings 8.2 Limitations and Challenges 8.3 Recommendations for Future Research