1. Introduction 1.1 Background and Context 1.2 Research Objectives 1.3 Methodology Overview 1.4 Structure of the Study 2. Literature Review 2.1 Digital Media in Sports 2.2 Fan Engagement Models 2.3 Sponsorship Dynamics 3. Theoretical Framework 3.1 Media Impact Theories 3.2 Fan Interaction Models 3.3 Sponsorship Evaluation Frameworks 4. Methodology 4.1 Research Design 4.2 Data Collection Techniques 4.3 Data Analysis Methods 4.4 Limitations and Ethical Considerations 5. Digital Media's Role in Fan Engagement 5.1 Social Media Platforms 5.2 Live Streaming and Virtual Reality 5.3 Mobile Applications and Analytics 6. Impact on Sponsorship Deals 6.1 Branding Opportunities 6.2 Partnerships and Collaborations 6.3 Revenue Generation 7. Case Studies 7.1 Successful Media Engagements 7.2 Failed Strategies and Lessons 7.3 Comparative Analysis 8. Discussion and Conclusion 8.1 Key Findings 8.2 Implications for Stakeholders 8.3 Future Research Directions 8.4 Final Thoughts
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