Analyzing the Impact of Social Media Algorithms on Public Discourse and Opinion Formation

1. Introduction 1.1 Background of the Study 1.2 Research Questions 1.3 Objectives of the Research 1.4 Structure of the Paper 2. Literature Review 2.1 Social Media Algorithms 2.2 Public Discourse Dynamics 2.3 Opinion Formation Theories 2.4 Previous Related Studies 3. Methodology 3.1 Research Design 3.2 Data Collection Methods 3.3 Data Analysis Techniques 4. The Role of Algorithms 4.1 Functionality of Social Media Algorithms 4.2 Algorithmic Bias and Filters 4.3 Personalization and Content Delivery 5. Influences on Public Discourse 5.1 Shaping Online Communication 5.2 Echo Chambers Effect 5.3 Polarization and Division 6. Opinion Formation Processes 6.1 Information Exposure and Reception 6.2 Cognitive Bias and Opinion Shaping 6.3 Influence of Viral Content 7. Case Studies and Examples 7.1 Case of Political Campaigns 7.2 Social Movements and Activism 7.3 Corporate and Brand Communication 8. Conclusion 8.1 Summary of Findings 8.2 Implications for Society 8.3 Recommendations for Future Research