1. Introduction 2. Overview of Social Media Platforms 2.1 History and Evolution 2.2 Current Major Platforms 2.3 User Demographics 3. Mechanisms of Influence 3.1 Algorithmic Personalization 3.2 Viral Content Distribution 3.3 Engagement Metrics 4. Public Opinion Formation 4.1 Theoretical Frameworks 4.2 Media Effects Theory 4.3 Echo Chambers and Filter Bubbles 5. Social Media in Election Campaigns 5.1 Case Studies of Recent Elections 5.2 Campaign Strategies 5.3 Policymaker Perspectives 6. Misinformation and Fake News 6.1 Definition and Scope 6.2 Spread and Impact 6.3 Countermeasures and Challenges 7. Role of Social Media Influencers 7.1 Identification and Influence 7.2 Co-creation of Political Narratives 7.3 Ethical and Moral Considerations 8. Policy and Regulation 8.1 Existing Social Media Laws 8.2 Regulatory Challenges 8.3 Future Policy Implications 9. Conclusion and Future Directions
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