Analyzing User Engagement with Augmented Reality Filters in Contemporary Social Media Platforms

1. Introduction 1.1 Background and Context 1.2 Problem Statement 1.3 Research Objectives 1.4 Methodology Overview 1.5 Structure of the Dissertation 2. Literature Review 2.1 Augmented Reality Technology 2.2 Evolution of Social Media Platforms 2.3 User Engagement in Digital Media 2.4 Previous Studies on AR Filters 3. Theoretical Framework 3.1 User Engagement Models 3.2 The Technology Acceptance Model 3.3 Social Influence Theory 3.4 Media Richness and Presence 4. Methodology 4.1 Research Design 4.2 Data Collection Techniques 4.3 Sampling Strategy 4.4 Data Analysis Approaches 4.5 Ethical Considerations 5. Augmented Reality in Social Media 5.1 Implementation of AR Filters 5.2 Popular Platforms and Filters 5.3 User Demographics and Preferences 5.4 Platform-Specific Engagement Patterns 6. Findings and Analysis 6.1 Quantitative Analysis Results 6.2 Qualitative Feedback and Insights 6.3 Correlation Between AR Use and Engagement 6.4 Comparison Across Social Platforms 7. Discussion 7.1 Interpretation of Findings 7.2 Implications for Social Media Strategies 7.3 Challenges and Limitations 7.4 Recommendations for Stakeholders 8. Conclusion 8.1 Summary of Key Findings 8.2 Contribution to Existing Knowledge 8.3 Future Research Directions 8.4 Final Remarks