Evaluating the Impact of Digital Media Strategies on Local Sports Team Brand Equity

1. Introduction 1.1 Background and Motivation 1.2 Research Objectives 1.3 Methodological Overview 1.4 Structure of the Thesis 2. Theoretical Framework 2.1 Brand Equity in Sports 2.2 Digital Media Strategies 2.3 Consumer Engagement in Sports 3. Literature Review 3.1 Previous Research on Brand Equity 3.2 Impact of Digital Media 3.3 Case Studies in Local Sports Teams 4. Research Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Data Analysis Procedures 5. Digital Media Strategies 5.1 Social Media Platforms 5.2 Content Marketing Approaches 5.3 Influencer Collaborations 5.4 Sponsorship and Partnerships 6. Analysis of Brand Equity 6.1 Metrics for Measuring Brand Equity 6.2 Role of Fan Engagement 6.3 Impact on Financial Performance 7. Case Studies 7.1 Case Study 1: Local Team A 7.2 Case Study 2: Local Team B 7.3 Comparative Analysis 8. Conclusion and Recommendations 8.1 Summary of Findings 8.2 Recommendations for Teams 8.3 Limitations of the Study 8.4 Future Research Directions