Investigating the Impact of Social Media Algorithms on Consumer Behavior and Decision-Making Processes

1. Introduction 1.1 Background of the Study 1.2 Research Problem 1.3 Objectives of the Research 1.4 Significance of the Study 2. Literature Review 2.1 Overview of Social Media Algorithms 2.2 Consumer Behavior Theories 2.3 Decision-Making Processes 2.4 Previous Studies on Algorithms' Impact 2.5 Identified Research Gaps 3. Theoretical Framework 3.1 Models of Algorithmic Influence 3.2 Behavioral Economics Principles 3.3 Cognitive Biases Influenced by Algorithms 4. Methodology 4.1 Research Design 4.2 Data Collection Methods 4.3 Sampling Techniques 4.4 Data Analysis Procedures 5. Results 5.1 Demographic Characteristics 5.2 Findings on Consumer Behavior 5.3 Analysis of Decision-Making Processes 5.4 Comparison with Existing Literature 6. Discussion 6.1 Interpretation of Results 6.2 Implications for Consumers 6.3 Impacts on Marketing Strategies 6.4 Limitations of the Study 7. Conclusions 7.1 Summary of Findings 7.2 Theoretical Contributions 7.3 Practical Recommendations 7.4 Suggestions for Future Research 8. Appendix 8.1 Survey Questionnaire 8.2 Additional Data Tables 8.3 Interview Transcripts