Analyzing the Role of Social Media in Shaping Public Opinion During Elections

1. Introduction 1.1 Background and Context 1.2 Research Objectives 1.3 Scope of the Study 2. Literature Review 2.1 Historical Perspective 2.2 Current Theoretical Frameworks 2.3 Social Media Platforms 3. Methodology 3.1 Research Design 3.2 Data Collection Techniques 3.3 Analytical Methods 4. Social Media as Information Source 4.1 News Distribution and Sharing 4.2 User-Generated Content 4.3 Influence of Algorithms 5. Impact on Election Campaigns 5.1 Candidate Engagement 5.2 Digital Advertising Strategies 5.3 Viral Content and Memes 6. Public Opinion Dynamics 6.1 Formation and Change 6.2 Echo Chambers Effect 6.3 Role of Influencers 7. Case Studies Analysis 7.1 2020 U.S. Presidential Election 7.2 Brexit Referendum Impact 7.3 Case Study of Developing Countries 8. Discussion and Conclusion 8.1 Implications for Policy and Regulation 8.2 Limitations of the Study 8.3 Suggestions for Future Research