1. Introduction 1.1 Background and Context 1.2 Purpose of the Study 1.3 Structure of the Paper 2. Theoretical Framework 2.1 Overview of Behavioral Economics 2.2 Key Concepts and Theories 2.3 Traditional vs. Behavioral Economics 3. Consumer Decision-Making 3.1 Definition and Importance 3.2 Factors Influencing Decisions 3.3 Decision-Making in the Digit...
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